Category Archives for "Blog"
Have you seen the visualisation of gravity being a heavy object on an rubber sheet? Like this: Glenn Livingston (www.glennlivingston.com) describes a Marketing “Centre of Gravity”. When we’re not focused, and it’s like having all our spend and resources put into a big wooden ball on the rubber sheet above.Continue reading
Here’s how I often determine whether a project, niche, seed, or keyword has legs, or needs a bullet. Note1: I use blanket bid prices throughout the steps below, meaning the bid price within a campaign for each ad group or keyword is identical. I can then judge how much supply/competition there is based on the […]Continue reading
WordPress and Optimizepress to create 1 simple form-fill lead-gen landing for solicitors (built my little old me because their IT team was too slow). Create/upload a campaign bidding on 40k UK locations and “solicitors”. Total time = 5 hours. The next day, we spent £10 in under an hour (I set a budget of £10… […]Continue reading