24th March 2017

Show Don’t Tell (a Short Sales Story)

Back in 2009 I was on a Local Enterprise Course in County Kildare with other business owners. I got talking to two brothers who ran a Private Investigators firm. They were interested in learning more about AdWords and we arranged to meet in a local hotel for coffee. I arrived early so flipped open my […]

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22nd May 2016

Fulfil demand first

In my mind, I have an (over-simplified or over-complicated?) hierarchy like this: 1) They NEED it, but don’t know they need it yet. You can’t sell to these people yet. You’re going to have to educate them first, and generate the demand. 2) They KNOW they need it, but don’t want it yet. You can’t […]

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16th April 2016

#AndyTalks 033 – AdWords location targeting tip

If you don’t setup your AdWords location targeting properly, Google can bleed you slowly. I’ve seen it up to 5% of clicks! If you run a local service business, then the best converting visitors are people either looking for your brand name, or people looking for your service with a location in their search term. […]

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