Category Archives for "Blog"
This is probably the single biggest mistake I see people make with landing pages, and I’m going to try and save you from ever making this mistake again, whilst simultaneously giving you at a massive advantage over your competitors. I see this mistake made over, and over, and over, and over, and over, and over, […]Continue reading
What’s better than low hanging fruit? Apples that are already falling out of the tree! Think of paid search as putting the basket under the apple tree to catch the apples that are already falling out of the tree. If you’re going to shake the tree so more apples fall out of the tree (via all […]Continue reading
Be careful when you’re split testing ads. In the screenshot below, when we look at the red boxes, it looks like the first ad has the higher CTR. But when we segment by “Top vs Other”, we see that the second ad has a better CTR in the blue boxes. The first ad has a […]Continue reading