Category Archives for "Blog"

13th March 2015

What’s Better Than Low Hanging Fruit?

What’s better than low hanging fruit? Apples that are already falling out of the tree! Think of paid search as putting the basket under the apple tree to catch the apples that are already¬†falling out of the tree. If you’re going to shake the tree so more apples fall out of the tree (via all […]

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23rd January 2015

Be Careful Reading Your Stats

Be careful when you’re split testing ads. In the screenshot below, when we look at the red boxes, it looks like the first ad has the higher CTR. But when we segment by “Top vs Other”, we see that the second ad has a better CTR in the blue boxes. The first ad has a […]

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