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Monthly Archives: May 2016

22nd May 2016

Fulfil demand first

In my mind, I have an (over-simplified or over-complicated?) hierarchy like this: 1) They NEED it, but don’t know they need it yet. You can’t sell to these people yet. You’re going to have to educate them first, and generate the demand. 2) They KNOW they need it, but don’t want it yet. You can’t […]

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