2nd December 2014

Your Marketing Centre of Gravity

Have you seen the visualisation of gravity being a heavy object on an rubber sheet? Like this: Glenn Livingston (www.glennlivingston.com) describes a Marketing “Centre of Gravity”. When we’re not focused, and it’s like having all our spend and resources put into a big wooden ball on the rubber sheet above.

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24th September 2014

How To Get Profitable Or Fail Fast

Here’s how I often determine whether a project, niche, seed, or keyword has legs, or needs a bullet. Note1: I use blanket bid prices throughout the steps below, meaning the bid price within a campaign for each ad group or keyword is identical. I can then judge how much supply/competition there is based on the […]

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24th September 2014

A Simple Example of Using AdWords To “Validate”

WordPress and Optimizepress to create 1 simple form-fill lead-gen landing for solicitors (built my little old me because their IT team was too slow). Create/upload a campaign bidding on 40k UK locations and “solicitors”. Total time = 5 hours. The next day, we spent £10 in under an hour (I set a budget of £10… […]

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