Category Archives for "AdWords Articles"
The trick to winning with AdWords is to increase your ad click-through-rate (CTR), and the conversion rates throughout your sales funnel. You don’t win by blindly following Google’s canned response to increase bids, have 8-20 keywords per adgroup, or worry incessantly about quality score.Continue reading
One of my friends is an electrician, and his work dried up when the economy tanked a few years ago. He had to hand his van back, and had a wife, two kids and another baby on the way. He would have known this was the beginning of the end for him.Continue reading
Here’s a 6 minute video for all you pay-per-click direct response traders out there. EXAMPLE You’re spending $100 a day for 100 clicks, and making $50 revenue from 2 sales. Metrics: Cost = $100 Clicks = 100 Sales = 2 Revenue (Earnings) = $50 Calculated metrics: Profit = -$50 cost-per-sale = $50 revenue-per-sale = $25 […]Continue reading