Andy Black

Author Archives: Andy Black

18th September 2014

Strangeness With Modified Broad Match

How odd. Modified broad match should pick up plurals and singular. I loaded up singulars and plurals by accident, and one is eligible to show, and the other has the “low search volume” warning. Maybe we need to load singulars and plurals?

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11th September 2014

What Happens When You Increase CPCs

Doubling your bid price moves your ad higher up the page where you’ll get twice the CTR (mileage will vary obviously, and this doesn’t work if you’re already in top ad position). So you’ve doubled your traffic volume. THEN, because there are less advertisers competing for the higher ad positions (because they can’t afford the […]

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