Andy Black

Author Archives: Andy Black

24th March 2017

Show Don’t Tell (a Short Sales Story)

Back in 2009 I was on a Local Enterprise Course in County Kildare with other business owners. I got talking to two brothers who ran a Private Investigators firm. They were interested in learning more about AdWords and we arranged to meet in a local hotel for coffee. I arrived early so flipped open my […]

Continue reading
13th March 2015

What’s Better Than Low Hanging Fruit?

What’s better than low hanging fruit? Apples that are already falling out of the tree! Think of paid search as putting the basket under the apple tree to catch the apples that are already¬†falling out of the tree. If you’re going to shake the tree so more apples fall out of the tree (via all […]

Continue reading
23rd January 2015

Be Careful Reading Your Stats

Be careful when you’re split testing ads. In the screenshot below, when we look at the red boxes, it looks like the first ad has the higher CTR. But when we segment by “Top vs Other”, we see that the second ad has a better CTR in the blue boxes. The first ad has a […]

Continue reading
1 2 3 11