Archive

Monthly Archives: December 2015

21st December 2015

Counting Impressions

I mentioned in a previous post my process to find out what to focus on. I’m going through this process with a new client. We’ve loaded a lot of campaigns, each targeting services the client provides, and the top 250 cities and locations in the UK. Traffic is just being sent to the homepage.¬† We’ll […]

Continue reading
7th December 2015

Please Bid On Your Brand Name!

Many people think they shouldn’t bid on their brand name because they already occupy the top organic position on Google/Bing. Because¬†they’re getting this traffic for “free”, they begrudge paying Google/Microsoft for it. You should definitely load up ads and test whether you get a higher volume of visitors than when you just have your organic […]

Continue reading