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Monthly Archives: September 2014

11th September 2014

What Happens When You Increase CPCs

Doubling your bid price moves your ad higher up the page where you’ll get twice the CTR (mileage will vary obviously, and this doesn’t work if you’re already in top ad position). So you’ve doubled your traffic volume. THEN, because there are less advertisers competing for the higher ad positions (because they can’t afford the […]

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