Archive

Monthly Archives: September 2014

24th September 2014

How To Get Profitable Or Fail Fast

Here’s how I often determine whether a project, niche, seed, or keyword has legs, or needs a bullet. Note1: I use blanket bid prices throughout the steps below, meaning the bid price within a campaign for each ad group or keyword is identical. I can then judge how much supply/competition there is based on the […]

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24th September 2014

A Simple Example of Using AdWords To “Validate”

WordPress and Optimizepress to create 1 simple form-fill lead-gen landing for solicitors (built my little old me because their IT team was too slow). Create/upload a campaign bidding on 40k UK locations and “solicitors”. Total time = 5 hours. The next day, we spent £10 in under an hour (I set a budget of £10… […]

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18th September 2014

Strangeness With Modified Broad Match

How odd. Modified broad match should pick up plurals and singular. I loaded up singulars and plurals by accident, and one is eligible to show, and the other has the “low search volume” warning. Maybe we need to load singulars and plurals?

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