This is probably the single biggest mistake I see people make with landing pages, and I’m going to try and save you from ever making this mistake again, whilst simultaneously giving you at a massive advantage over your competitors.
I see this mistake made over, and over, and over, and over, and over, and over, and over, again…
Businesses even show me their “testing wall” displaying all the landing pages they’ve used, the dates the tests ran, the % conversion rates for each landing page, and the winning landing page picked to go through to the next test.
They proudly show me how the winner from the previous split-test is used in the next split-test.
How they’ve scientifically increased their landing page conversion rate from 1.1% to 2.5% over the course of 5 months.
I just look at them and open my mouth… nothing comes out, then I shut it again with a sigh.